Production

Picture Farm started life as a print production operation, and print remains a core strand of the business. It is a medium that we love: it calls for nimble, scalable productions and intense collaborations with the photographer and clients.

As a continuation of the iconic campaign for Ray Ban that Cutwater had created with photographer Antonin Kratochvil, Picture Farm was hired to produce the next round of images on location in Buenos Aires. PF teamed up with longtime local production partner AM Production Services to scout, cast, produce and deliver these well known images. Oh, and… There are no words to describe the experience of working with the great Mr. Kratochvil. Knives were drawn, steaks were eaten and shots were taken. A wild ride, indeed!

Collaborators: AM Production Services – Antonin Kratochvil – Ray-Ban