Production

Picture Farm started life as a print production operation, and print remains a core strand of the business. It is a medium that we love: it calls for nimble, scalable productions and intense collaborations with the photographer and clients.

Picture Farm produced MaxMara’s Fall 2011 fashion catalogue print and video campaign photographed by Dewey Nicks at 570 Lexington in Manhattan. Working with one of our favorite photographers, we scoured the city for an unique art deco environment that matched the new 2011 fall line and Dewey Nicks’ style. We secured the beautiful location that rarely admits productions, and the rest of the production was a breeze. Enjoy this stylish fusion of print and video.

Collaborators: Dewey Nicks – MaxMara