Direction

Picture Farm makes commercial film content across all mediums from classic broadcast spots to viral web films. Picture Farm provides full production services from shoot through post.

BBH hired Picture Farm and Chris Bren to direct this 15-second film for Westin Hotels’ US Open campaign. BBH seized the opportunity to move their successful print campaign (photographed by Gregoire Alexandre and designed by Jerry Schwartz) into the realm of motion for both web and in-stadium commercial advertising. The creative approach allowed Chris to prep and choreograph a detailed stop-motion film of a large tennis court made out of paper. Picture Farm also handled the post production of the film that was cut by Jonathan Vitagliano.

Collaborators: BBH – Westin – Gregorie Alexandre – Jerry Schwartz – Jonathan Vitagliano