British Airways
Picture Farm makes commercial film content across all mediums from classic broadcast spots to viral web films. Picture Farm provides full production services from shoot through post.
British Airways wanted to get the message out about their Face-To-Face business class program via print and digital media. BBH established five real-people subjects to represent the success of the BA’s F2F program and asked Chris Bren to direct the films, Todd Selby to shoot the print and Picture Farm to produce the entire campaign.
After a month on the road exploring the variety of businesses that have enjoyed the benefits of BA’s F2F, five unique films were made in a variety of styles and approaches to best capture the essence of each story. Originally designated for the F2F micro-site, British Airways expanded the presence of these films by including them on their in-flight entertainment programming.
